Data Retention Policy — Loviqo Customer Hub
Last updated: 22 September 2026
Loviqo retains personal data only while it is needed for a defined service, transaction, support, security or compliance purpose. The schedule below is the default application policy; a shorter period applies where deletion is requested or the underlying purpose ends sooner, unless retention is required by law or necessary to preserve transaction integrity.
Timed retention
- Fulfilled privacy-request records: 365 days after fulfillment.
- Closed support tickets and their messages: 730 days after closure.
- Read customer-account notifications: 365 days after they are marked read.
- Expired application sessions: 30 days after session expiry.
Feature data
Wishlist, Rewards, gifting, Product Vault, returns-related, automation and similar customer-linked feature records are retained while the merchant uses the relevant Loviqo capability and the records remain necessary to provide it. They are subject to customer-redaction and shop-redaction workflows and are not retained merely for advertising or unrelated analytics.
Transaction and financial integrity
Records needed to reconcile purchases, refunds, rewards redemptions, Store Credit or other financial/lifecycle events may be retained for the period reasonably necessary to preserve transaction integrity, resolve disputes and meet applicable accounting or legal obligations. Customer identifiers and free-text personal content are minimized or removed when they are no longer required and when redaction obligations apply.
Shopify privacy events
Authenticated customers/redact events delete or anonymize applicable customer-linked Loviqo data. Authenticated shop/redact events delete tenant-scoped Loviqo data. These event-driven deletion rules override the ordinary timed schedule where they require earlier deletion.
Backups
Managed infrastructure may retain rolling backups or historical storage for a limited provider-controlled period. Application-level deletions are reflected in active data immediately and age out of provider backups according to the infrastructure provider’s retention lifecycle.
Review
The retention schedule is reviewed when Loviqo adds a new data category or feature. New processing must define a purpose and retention rule before public release.